Courtesy of autoweek.com
Dodge is trying to sell you on the fact that there RAM truck has won Motor Trend’s Truck of the Year two years in a row. Well that’s not hard to do if you ask me. While they’re celebrating the fact that the truck industry stood still for a year, Ford is about to lap Dodge in a race they’ve been winning for decades. The Ford F-150 is the perennial favorite by truck consumers, registering the best sales of any truck year after year.
The Ford resurgence has been sort of a business Cinderella story in the making. They ride out the financial crisis without a bailout, and do it while introducing new and redesigned styles and while upgrading quality and reliability! This is no easy task, and the team at Ford deserves much praise.
One of the smartest things the Ford team did was…minimal. For the most part, they left the F-150 relatively unchanged, which allowed them to do two things. First, it allowed resources to be directed to improving the passenger car segment, something that as we just discussed was much needed. We wouldn’t have the new sleek Ford Fusion if this weren’t the case. Second, “if it ain’t broke, don’t fix it”.
Courtesy of trucktrend.com
So then why go through the trouble of moving to an all-aluminum body? It’s smart really. Make a huge change, while not really making much of a change at all. The body is still going to look like a F-150, big, strong, and a little clunky. When you look at it, it says F-150 through and through. But dig in and you’ll find a F-150 with new life it didn’t yet need. But that’s exactly what Ford does with the F-150, subtly stay far ahead of the curve.
This new aluminum body F-150 is the epitome of what we’re going to see from the auto industry for years to come. People are always too concerned with how to make a more efficient engine. Fact is the engine isn’t always the one to blame for poor fuel economy. Arguably one of the best way to make a more fuel efficient car is to reduce its weight while ensuring that it still has the latest in safety advancements.
Now I’m not trying to take anything away from what Ford has accomplished with reintroducing turbochargers into the mainstream. For a minute there I thought turbochargers were going to be a thing of the past. Luckily for us there have been great materials advancements that have made turbochargers very reliable. And turbos have always been a great way to generate power – it’s like adding two extra cylinders without the added fuel consumption.
F-150 takes these two concepts, engine efficiency and lighter overall weight, and beautifully marries them into a brand new 2015 model that is simply going to wow the truck buying public, and all car enthusiasts looking to see what is next for the industry.
So what does this mean for a truck buyer? First, keep the one you have a little bit longer if you can. Second, buy an awesome used F-150! There will be awesome units available to scoop up, and the price will be right. The 2013 and 2014 models will be in pristine condition and will serve you for many years to come. Perhaps I’ve compelled you to want the 2015 model? That’s ok because there will be used ones available in about one or two years, because that’s how it always works out. And you can be sure to find one right here.